Softsite

Startup Brand Identity

Complete brand identity for an innovative tech startup

Startup Brand Identity

The Challenge

A new startup needed a distinctive brand identity that would stand out in the crowded tech market and appeal to both investors and customers.

Our Solution

We developed a comprehensive brand strategy including logo, color palette, typography, and brand guidelines that reflect innovation and trust.

Logo Variants

LogoPrimary
LogoMono
LogoReversed

Color Palette

Primary Blue

#2563EB

Deep Purple

#7C3AED

Cyan Accent

#06B6D4

Warm Amber

#F59E0B

Dark Slate

#1E293B

Typography

Headings

DM Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Body

Inter Regular

abcdefghijklmnopqrstuvwxyz

The Results

0%
brand recognition in target market surveys
  • Successful Series A funding presentation
  • Consistent brand application across all channels
The brand identity Softsite created gave us instant credibility. Investors took us seriously from day one, and our brand recognition in the target market hit 90% within six months.
AP

Andrei Popa

Founder, InnovateTech

Your brand deserves to stand out.

No obligations. Let's discuss your project and find the best solution together.